The operator behind Build LATAM Office

Advice from someone building in Colombia now.

Maxime has spent 13 years building commercial and operating teams across China, Japan, Vietnam and Colombia. He currently leads US business and a 100-person operation in Colombia.

Operating experience

Commercial growth and local execution

Built across four markets

Thirteen years working across China, Japan, Vietnam and Colombia, adapting teams to local culture, employment rules and client expectations.

Led the full operating model

Built sales, marketing, operations, People and administrative capabilities while selling high-value services to investment and consulting firms.

Made the Colombia decision

Compared Colombia with Costa Rica, Argentina and Chile, then worked with local People, tax, accounting, insurance, legal and operational specialists to build the office.

Point of view

Fit comes before promotion.

Investment agencies explain the opportunity. Build LATAM Office tests whether the country fits the company, the roles and the management model.

The recommendation can be to proceed, investigate further or not choose Colombia.

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