The operator behind Build LATAM Office

Advice from someone building in Colombia now.

Maxime opened an office in Bogotá and continues to run it. His perspective comes from building commercial and operating teams across China, Japan, Vietnam and Colombia, then solving the local issues that appear after the decision.

Operating experience

Commercial growth and local execution

Built across four markets

Commercial and operating experience in China, Japan, Vietnam and Colombia, adapting teams to local culture, employment rules and client expectations.

Led the full operating model

Built sales, marketing, operations, People and administrative capabilities while selling high-value services to investment and consulting firms.

Built the Colombia office

Worked through entity setup, employment, payroll, workspace, hiring and the local management layer with qualified Colombian specialists.

Point of view

Fit comes before promotion.

Investment agencies explain the opportunity. Build LATAM Office tests whether the country fits the company, the roles and the management model.

The recommendation can be to proceed, investigate further or not choose Colombia.

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